Brand designer
Copenhagen · CET
Booking from March 2027
A good identity is a decision, not a decoration. I spend the first weeks finding the one thing a brand would defend, then draw everything from it.
Most of my clients are founders. We work directly, in small rounds, with printed proofs on the table rather than slides on a screen.
Before going independent I spent six years at studios in Amsterdam and Copenhagen, where I learned packaging, type and how to say no politely.
01
Listen
Two weeks of interviews, store visits and reading everything the founders have written. The brief comes out of this, not before it.
02
Draw
One direction, drawn properly, instead of three half-ideas. Proofs on paper, at their real size.
03
Build the system
Type, colour, grid and the rules that hold them, handed over as files your team can actually use.
Services
Brand identity
Marks, systems and guidelines
10 weeks
A mark, a type and colour system, and the rules that hold it together, handed over as files your team can use.
Most asked
Packaging
Labels, boxes and bags
6 weeks
Packaging systems that survive a shelf, a supplier and a hundred new products.
Type & lettering
Custom faces and wordmarks
12 weeks
A display face or a wordmark drawn from scratch, with the files to set it everywhere.
Art direction
Shoots, campaigns and launches
4 weeks
Making sure the photos, the motion and the launch look like the identity you paid for.
Recognition
Type Directors Club
Certificate of Excellence · 2024
For the Hvid Type Festival identity and its custom display face.
Brand New
Noted · 2024
The Studio Halden identity, featured with its full rollout.
Danish Design Award
Shortlist · 2023
Kolbe Coffee packaging, in the food and drink category.
Studio
Elin Vos Studio
Founder · 2021–now
5 years
An independent practice for identity, packaging and type. Small on purpose: one designer and a few trusted collaborators.
Current
Kontrast
Senior designer · 2017–2021
4 years
Identity and packaging for Nordic food and drink brands. I led the studio’s type projects.
Atelier Ny
Designer · 2015–2017
2 years
My first studio job in Amsterdam: annual reports, exhibition graphics and a great deal of kerning.
“Elin gave us a mark we can stamp on a coffee bag, and a reason for every line in it.”
Jonas Kolbe, founder, Kolbe Coffee Roasters
Start a project.
Tell me what you’re making and when it needs to exist. I take on two projects at a time and reply within two days.
Projects
Identity, packaging and type for small companies, usually 6 to 12 weeks.
Budgets
Identities start at €12,000. Packaging and type are quoted per project.
Talks
Workshops on identity and type for schools and studios in Europe.
Studio
Copenhagen, CET. Remote projects welcome.
Not a fit
Logo-only jobs with a one-week deadline.